He who understands it, earns it;
he who doesn't, pays it.
rule of 72 — new scent out now.

Shop now

rule of 72 — a tribute to the world of corporate elegance, money, calculations, suits, and sunglasses. It embodies the olfactory experience of an enterprising mindset.

With elements of deep blue and black elegance, it owns luxurious solitude without being arrogant.
Always distinct, this scent is calculated, cool, and entirely present.

Shop Now