Eau de parfum

#hashtag

Petal to the metal

“#hashtag” is inspired by everyday digitalization. Cool, yet deep and smoky, it combines Somalian incense, Moroccan cedarwood, and iris from the Landes region. Blended with the metallic vibes of fresh aldehydes, it’s a mirror and companion to modern life: grounded with a hint of tech appeal.

Top notes
Aldehydes, Violet Leaves
Mid notes
Iris, Frankincense
Low notes
Cedarwood, Musk
Now Line
Scents to accompany and accentuate the day-to-day — versatile and present.
Aesthetics
Light and water to visualize the transparency of our digital existence.
Our bottles follow clear, minimalist lines that are a canvas — not a competition — for their content. Rather than traditional 100 ml or 50 ml flasks, 27 87 is available in namesake 87 ml bottles.